Casino Customer Demographics



The majority of online casino bets were placed between the hours of 3 p.m. The number increases as the hours progress, with 9 p.m. Until midnight containing 21.45 percent of all wagers placed. The largest wagers, interestingly enough, were most often placed between the hours of 9 a.m. Who uses responsible gaming features? Avoiding ‘Unattractive Customers’ In addition, the team looked at ways that demographics could provide casino owners with valuable marketing insights. Casinos are designed to be addictive. 50+ is the largest casino customer demographic. Is it that old folks are not used to rapid advances in addictive design whereas youngsters are (through widespread technology use)?

This groundbreaking study of 50,000 customers provides a detailed look at the differences between these two groups in factors driving overall satisfaction and intent to return. The NBRI study found three factors driving both customer satisfaction and intent to return for casino customers staying in the casino’s hotel.

Casino markets: A study of tourist and local patrons
Vol. 6, No. 1 (November 2005), pp. 72-87 (16 pages)
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Casino Customer Demographics

Abstract

This paper compares the socio-demographic characteristics and motivations of tourists from Alberta who visit casinos while travelling, with Albertans who patronise local casinos; and tourists from Alberta for whom a casino visit was a major trip activity versus those for whom it was a minor activity. Data were collected from 900 residents of Alberta's two major metropolitan areas who had visited a casino in the previous 12 months. Findings demonstrate that tourist patrons are more likely to be female, to have a university education and to have management or professional occupations. They are also more likely to be motivated by social or communal goals and less likely to be motivated by risk seeking than local patrons. Those tourists for whom casino gaming is a major trip activity are more strongly motivated by risk-taking and the wish to escape their regular lives than are tourists for whom gaming is a minor trip activity. Differences also exist in terms of several key travel profile dimensions.

Casino Customer Demographics Las Vegas

Journal Information

Tourism and Hospitality Research (THR) is firmly established as an influential and authoritative journal for tourism and hospitality researchers and professionals.THR covers applied research in the context of Tourism and Hospitality in areas such as policy, planning, performance, development, management, strategy, operations, marketing and consumer behavior. We accept papers in other areas within the context of tourism and hospitality provided the paper delivers research with significant implications for tourism and hospitality.Each issue of Tourism and Hospitality Research publishes: detailed, authoritative applied research papers from researchers and practitioners worldwide. We also accept industry Case Studies; Research Notes; Conference Reports; Practitioner Briefings; and Book Reviews that are addressing key issues, challenges and innovative aspects of tourism and hospitality.

DemographicsPublisher Information

SAGE Publications is an academic and professional publisher. We publish books, journals and software under the SAGE, CorwinPress, Paul Chapman Publishing, Pine Forge Press, SAGE Reference, SAGE Science and Scolari (US and Europe websites) imprints.

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