- Casino Marketing Promotions
- Casino Marketing Campaigns For Nonprofits
- Casino Marketing Campaigns 2020
- Las Vegas Casino Marketing Plan
May 19, 2020 Las Vegas Unleashes COVID-19 Marketing Response, Touts ‘New Vegas for New Reality’ Posted on: May 19, 2020, 10:55h. Last updated on: May 19, 2020, 11:04h. Check out this recent interview with Azam Husain, Founder-CEO, Casino Science speaks about Leading Data-Driven Innovation for Casino Marketing. Casino marketing is an industry like no other. In the gaming industry, there is a mix of people with unique objectives, needs, and wants. The first thing you have to do before you follow the 3 Steps is identify your customer personas and segment/target these personas to serve them the right content and build your conversion funnels.
Our venture into gaming was a calculated one. From the beginning, we understood that gaming facilities could greatly benefit from the implementation of a strategically sound, creatively aggressive marketing program that concentrated on two primary areas: player retention and new player development.
Our initial objectives are brand analysis and brand development. With our clients, we examine, through market research and historical data, where they currently stand in the market place versus where they could realistically be. Then we begin a positioning – or, if needed, repositioning – process, to help properties efficiently maximize strengths. That part of the strategy includes a heavy emphasis on guest communication programs.
What we have to offer is complete advertising and marketing capabilities that are, simply put, second to none. Our various team members are involved in strategic planning, market analysis, branding, media planning and placement, creative development, design, copywriting, audio/video production, public relations, social media and full internet marketing and website development.
If you are interested in moving to that next level, we are ready to take you there. We have a number of products and services available to you, all of which are designed to increase brand awareness amongst your potential consumer base.
Indian gaming has proven itself to be a resounding success story. It has provided lifeblood for Native American tribes and grown into a monster industry within the U.S. This success owes a great deal to the commitment of those who operate Indian gaming facilities, and also to the Native American people who both support and benefit from it. But another key factor has been successful marketing and branding within the gaming industry. KK BOLD is proud to have been involved in the growth of Indian gaming over the last 20 years.
When it comes to gaming, experience is essential to success. There are very few, if any, advertising agencies in the country that have as much experience in Indian gaming marketing as KK BOLD – from Prairie Knights Casino & Resort, an organization that we’ve worked with since their inception 25 years ago, to Little Creek Casino, an already established facility that we’ve adapted to and taken to a higher level. We are capable of both implementing marketing strategies for emerging gaming endeavors or improving pre-existing programs for established ones.
So, although we would never pretend to completely understand, we have worked side by side with Native American groups for over two decades, and that has provided us with an insight that we feel can only be beneficial to our ability to assist Tribal gaming efforts.
The power of the internet has given anyone and everyone the ability to market their brand, find their audience and reach people in new and exciting ways. But it’s also made the world of brand management and marketing a very noisy place. If you’re ready to rise above the noise, keep reading for our tips on building a casino marketing plan that works:
Casino Marketing Campaigns For Nonprofits
To achieve real marketing success, you first need to identify what marketing strategies you want to use to drive business into your casino. To do this, you have to really understand your audience demographics and figure out what your customer wants. You hear a lot about identifying the “pain points” of a client–what problem does your client have that you can solve? It can be difficult to identify this but once you get clear about how you address the specific need of your client, the better off you’re going to be.
The next step is to take a good hard look at your budget. Where are your dollars going and where do they need to go? Are you spending tons of money taking out full page ads in magazines? If so, can you justify the ROI on those ads? If not, it might be time to consider the real value of the marketing dollars you’re putting into your campaigns. Things like print, advertising and digital strategy can all be monstrously expensive and if you aren’t putting your money in the right avenues, you’re wasting valuable dollars.
Casino marketing strategies aren’t just tied to the digital and print world. It actually starts with your staff. Understanding how hospitality, customer service and the key messages your staff are sharing about your casino and brand directly to your customers is an often overlooked but crucial component to a comprehensive plan. We did a great podcast episode all about hospitality with Jim White on Drivetime Marketing. It’s a great interview that discusses the key role that customer service and the philosophy of building your brand through service can play in the casino industry. At the end of the day, we’re in the entertainment and hospitality business. We need to make sure our customers feel welcome and want to stay and play longer.
Casino Marketing Campaigns 2020
If you’re at a point where you feel like you’ve tried everything and you’re starting to see some results but need help and mentoring to bring your marketing tactics to the next level, you’ve come to the right place. Our team of experts is happy to sit down with you and work through your casino marketing strategy to formulate a marketing plan that will start earning you real results and stronger ROIs. Reach out to us today!
Las Vegas Casino Marketing Plan
We specialize in working with brands to hone in and find their target audience. We take your message and can work with you to make sure you’re reaching the right people, at the right time and in the right way.