Social media has allowed new forms of gambling and the promotion of it to emerge Social media is changing what gambling is, and how it is done. This poses new challenges and risks to regulators, as they have to evolve current definitions and frameworks to reflect both a rapidly changing technological landscape and the habits of those who use it. Definition: A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability. Setting social media campaign goals. A social media campaign should focus. Using the same techniques as Las Vegas casinos, social media companies present each of us with content that is designed to keep us coming back. SUBSCRIBE NOW $3 for 3 months.
Problem Gambling Awareness Month
Designed to show William Hill as a modern, accessible brand, the campaign seeks to counter the image of gambling as a solitary pursuit that can become isolating and scary. Safeguarding will be a focus of the campaign, with ‘nobody harmed’ messaging filtering through the creative on social media from November onwards. There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.
March is Problem Gambling Awareness Month!
PGAM is a grassroots campaign that depends on the participation of NCPG state Affiliate, organizational and individual members, state health agencies, gambling companies, recovery groups and a wide range of healthcare organizations and providers. Groups across America hold conferences, air Public Service Announcements, provide counselor trainings, host health screening days, run social media campaigns and many other activities to increase public awareness of problem gambling and the availability of prevention, treatment and recovery services.
The 2020 PGAM theme is “Awareness + Action” #AwarenessPlusAction #PGAM
The goals of this national campaign are:
To increase public awareness of problem gambling and the availability of prevention, treatment & recovery services.
To encourage healthcare providers to screen clients for problem gambling.
Please direct questions, concerns or feedback to [email protected]
Please submit information about your events here so that we can share it with your national community!
2020 Problem Gambling Awareness Month Toolkit:
- Problem Gambling Frequently Asked Questions –click here
- Local Press Release Template – click here
- Tips for Getting an Official Proclamation – click here
- Problem Gambling Helpline Statistics – click here
- New March Social media posts including material related to COVID-19 (English and Spanish Versions) – click here
- (OLD) 31 Days of Social media posts (Spanish) – click here
- PGAM Logo Horizontal JPG – Click Here
- PGAM Logo Horizontal PNG – Click Here
- PGAM Logo Horizontal EPS – Click Here
- PGAM Logo Horizontal AI – Click Here
- PGAM Logo Vertical JPG – Click Here
- PGAM Logo Vertical PNG – Click Here
- PGAM Logo Vertical EPS – Click Here
- PGAM Logo Text Only JPG – Click Here
- PGAM Logo Text Only PNG – Click Here
- PGAM Logo Text Only EPS – Click Here
- PGAM Ribbon Only PNG – Click Here
- PGAM Logo Email Signature PNG – Click Here
- PGAM Web_Banner_1500x500_YellowSomeoneYouKnow_JPG – Click Here
- PGAM Web_Banner_1500x500_YellowHelpAvailable_JPG – Click Here
- PGAM Poster PDF (PRINT READY) 8.5 x 11 SomeoneYouKnow – Click Here
- PGAM Poster PDF (PRINT READY) 8.5 x 11 HelpAvailable – Click Here
- PGAM Poster PDF (PRINT READY) 11 x 17 SomeoneYouKnow – Click Here
- PGAM Poster PDF (PRINT READY) 11 x 17 HelpAvailable – Click Here
High-Resolution versions available upon request. Email: [email protected]
Gambling Disorder Screening Day is Tuesday, March 10, 2020. NCPG is partnering with the Cambridge Health Alliance Division on Addiction, which has developed a free Gambling Disorder Screening Day Toolkit.
Click Here to access the Gambling Disorder Screening Day Toolkit
Materials include information on:
- What is Gambling Disorder?
- Why Screen for Gambling?
- About the Brief Biosocial Gambling Screen
- The Brief Biosocial Gambling Screen
- An electronic version of the Brief Biosocial Gambling Screen (only users see their results)
- Gambling Resources & Referrals
- Your First Step to Change (2nd Edition), a self-help toolkit
Special thanks to the Cambridge Health Alliance Division on Addiction.